Anover

Anover is an independent music project built around a conceptual album exploring human nature, desire, and inner conflict.

Anover is an independent music project built around a conceptual album exploring human nature, desire, and inner conflict.

Anover is an independent music project built around a conceptual album exploring human nature, desire, and inner conflict.

Overview

I developed the visual identity for Anover, an independent music project built around a conceptual album exploring human nature, passions, and self-analysis. Working closely with the artist, I translated the album’s narrative, lyrics, and atmosphere into a coherent visual system spanning the identity, album artwork, and communication.

The concept explores the complexity of being human — the desires, contradictions, and inner tensions that shape our identity. The identity was developed as the visual foundation for a larger creative project spanning music, visual content, and communication.

The concept explores the complexity of being human — the desires, contradictions, and inner tensions that shape our identity. The identity was developed as the visual foundation for a larger creative project spanning music, visual content, and communication.

The concept explores the complexity of being human — the desires, contradictions, and inner tensions that shape our identity. The identity was developed as the visual foundation for a larger creative project spanning music, visual content, and communication.

Logo

The logo translates the idea behind Anover — the tension between the ordinary person and the desire to rise above oneself. The “A” becomes a human figure, while the crown-like form above it represents transcendence, ambition, and the movement beyond the ordinary. A strong vertical axis connects the two into a single, balanced symbol.

Visual languge

The visual language draws from tribal motifs, runic forms, and ancient archetypes — symbols that feel rooted in humanity’s earliest attempts to understand the world. These references bring a sense of ritual, mystery, and timelessness to the identity, connecting the modern character of Anover with something much older and universal.

Identity

I developed a detailed visual language and brand guidelines, defining multiple logo configurations, graphic elements, compositions, and applications. The system allows the identity to shift between restrained and expressive forms while remaining recognizable and cohesive.

A Star

The North Star represents a fixed point of direction above the chaos of human desires. It became a recurring visual motif for the first album, reflecting Anover’s tension between the ordinary human and the aspiration to transcend oneself.

The Alter Ego

I developed the visual persona of Anover as an alter ego for the project's frontman — creating the character, mask, and costume as a physical extension of the Anover universe. The look translates the project's archetypal and symbolic language into a recognizable stage presence, designed to evolve beyond the first album and become part of the project's future visual mythology.

Cover & Disk

Another key part of the identity was the design of the first album. Built around a deeply symbolic narrative, it follows the protagonist as he confronts his reflection — a mirror that gradually reveals the seven deadly sins of humanity. We deliberately avoided depicting the mirror literally, translating its meaning into a more abstract visual language: a hand reaching toward the star, symbolizing the desire to rise above oneself, while other hands hold it back, embodying the sins, desires, and contradictions that keep pulling us down.

The end is

always a beginning

All the works

Academic background in graphic design and fine arts, combining strategic brand thinking with strong visual execution.

Purrweb

Current

Prime 6 Brands

2021-24

Center for Media Arts

2019-20

Semrush

2018

Currently based in Montenegro. Open to new opportunities.

Idea creates form

Academic background in graphic design and fine arts, combining strategic brand thinking with strong visual execution.

Purrweb

Current

Prime 6 Brands

2021-24

Center for Media Arts

2019-20

Semrush

2018

Currently based in Montenegro. Open to new opportunities.

Idea creates form

Academic background in graphic design and fine arts, combining strategic brand thinking with strong visual execution.

Purrweb

Current

Prime 6 Brands

2021-24

Center for Media Arts

2019-20

Semrush

2018

Currently based in Montenegro. Open to new opportunities.

Idea creates form