Primal Harvest
Overview
Primal Harvest is a science-backed wellness brand built around the idea that physical, mental, emotional, and social well-being work together as one system.
Throughout the project, I worked across nearly every customer touchpoint. Developed a scalable packaging system supporting multiple product launches across Amazon and direct-to-consumer channels.
$1.3M
Contributed to the launch of six new products by designing their packaging and supporting visual assets across Amazon and DTC channels.
As Primal Harvest expanded, every new product needed to feel immediately recognizable while communicating different ingredients, benefits, and product categories. The challenge was to create a scalable visual language capable of supporting dozens of SKUs without sacrificing clarity, consistency, or shelf impact.
Idea
Instead of treating every package as an individual design, we approached the identity as a modular system. Typography, color, iconography, layouts, and product information were standardized into a flexible framework that allowed new products to launch faster while maintaining a recognizable brand experience across every channel.
Labels & Packaging
Created a modular packaging architecture with clear product hierarchy, SKU differentiation, and production-ready specifications.
The end is
always a beginning
All the works
