NTES
Overview
I led the project from the first creative pitch to the final identity system — combining Art Direction, strategy, client presentation, and hands-on design.
I developed the conceptual direction and moodboards used to introduce and sell the project, presented the creative approach directly to the client, and then designed the identity across its core visual touchpoints. As both Art Director and lead designer, I was responsible for shaping the idea and bringing it to execution.
Idea
Instead of treating every package as an individual design, we approached the identity as a modular system. Typography, color, iconography, layouts, and product information were standardized into a flexible framework that allowed new products to launch faster while maintaining a recognizable brand experience across every channel.
Logo redesign
Instead of treating every package as an individual design, we approached the identity as a modular system. Typography, color, iconography, layouts, and product information were standardized into a flexible framework that allowed new products to launch faster while maintaining a recognizable brand experience across every channel.
Idea
Instead of treating every package as an individual design, we approached the identity as a modular system. Typography, color, iconography, layouts, and product information were standardized into a flexible framework that allowed new products to launch faster while maintaining a recognizable brand experience across every channel.
The end is
always a beginning
All the works
