Anover
Overview
I developed the visual identity for ANOVER, an independent music project built around a conceptual album exploring human nature, passions, and self-analysis. Working closely with the artist, I translated the album’s narrative, lyrics, and atmosphere into a coherent visual system spanning the identity, album artwork, and communication.
Logo redesign
The original mark was refined into a cleaner and more balanced symbol while preserving its core concept. The updated geometry improves legibility, strengthens the connection between the meter and the flow metaphor, and creates a more distinctive foundation for the new identity.
Green was chosen as the main brand color.
Its deep, energetic shade reflects the company’s connection to the oil and industrial sectors, while creating a strong association with technology, engineering and continuous flow.
The color gives NTES a distinctive visual presence and separates the brand from the conventional blue-and-grey palette of industrial companies.
Idea
Instead of treating every package as an individual design, we approached the identity as a modular system. Typography, color, iconography, layouts, and product information were standardized into a flexible framework that allowed new products to launch faster while maintaining a recognizable brand experience across every channel.
The end is
always a beginning
All the works
