PRIMAL BLOOM
Brand identity, Logotype, Guidelines, Supplement packaging, Product Concepting, Laying Out, Prints, and Digital Media.
Brand identity, Logotype, Guidelines, Supplement packaging, Product Concepting, Laying Out, Prints, and Digital Media.
At Primal Bloom, its mission is to reshape the CBD industry into a space that’s friendly, uncomplicated, and rooted in nature. It harnesses the power of turmeric for its antioxidant properties, embracing a modern, earthy aesthetic that merges natural elements with contemporary design. Its branding features clean lines and soothing color palettes, using ochre, beige, and neutral tones to reflect our commitment to holistic health.
Objective: My main goal was to create a logo and brand identity that encapsulates the essence of Primal Bloom’s earthy aesthetic — blending natural elements with contemporary design to achieve a modern style that leaves a lasting impression on both customers and potential followers.
Outcome: I joined the team in 2021 as a Graphic Designer to contribute to the strategy of building a cohesive brand, emphasizing teamwork throughout the process. In my project presentation, I showcased my enhanced vision, aiming to capture the brand’s essence through a design that’s easily recognizable and memorable. Additionally, I developed an extended and consistent color palette, which elevated the brand's visual identity to meet its growing needs. This included packaging concepts, social media assets, and other collateral.
2024
