Primal Harvest
Art Direction, Brand identity, Logotype, Guidelines, Supplement packaging, Product Concepting, Laying Out, Prints, Digital Media.
Art Direction, Brand identity, Logotype, Guidelines, Supplement packaging, Product Concepting, Laying Out, Prints, Digital Media.
Primal Harvest is dedicated to empowering individuals on their journey to optimal health through high-quality supplements made from natural ingredients. Its products are crafted with care, combining science and nature to help you achieve a balanced, healthy lifestyle.
Objective: The design overview for Primal Harvest was to create a brand identity that reflects a commitment to holistic wellness, natural ingredients, and premium quality supplements. The design should evoke a sense of trust, transparency, and health, appealing to a demographic that values wellness and natural living.
Output: I joined the team as a Senior Graphic Designer eventually becoming a Design Lead in 2021 to work on extending the brand strategy in Europe. To build the Primal Harvest brand, we focused on creating a visual identity that reflects the brand's commitment to holistic wellness and natural ingredients. As the Senior Graphic Designer Team Lead, I led the creative team in crafting a cohesive and impactful brand strategy that enhanced the customer experience and solidified Primal Harvest’s market presence in Europe.
2024
THANKS!
