SLEEPING KIDS
Brand identity, Logotype, Guidelines, Oil Packaging
Brand identity, Logotype, Guidelines, Oil Packaging
Sleeping Kids was founded in 2023 by Annette Loth in Germany, Lahr. She has been following her passion for working with kids and their parents while being a mother of four children for more than seven years. Her mission is dedicated to enhancing family life through the use of carefully selected essential oils, parent coaching, and creating a relaxed and harmonious environment that reflects the heart of the project.
Objective: I joined the brand remotely in 2023 as a Senior Graphic Designer and Art Director, with the primary objective of developing a modern and creative brand focused on coaching parents to enhance their children's sleep quality.
With my brand identity, I wanted to express her core values and exceptional approach. Every parent knows how challenging it can be to manage their children's sleep, often feeling the need for guidance from someone with real experience rather than relying on generic advice found online.
Output: I eventually designed the brand identity, packaging, deliverables, and digital communication for this new brand of parent coaching for babies' sleep. An incredible brand, with a lot of personality, and with its slogan lets us see its great brand promise: "Glückliche, zufriedene und ausgeglichene Kinder/Happy, content and balanced children".
2022
